Buyer's Guides
Best 5 Tools for Call-Based Revenue Intelligence (2026)
Quick verdict: What are the best call-based revenue intelligence tools?
This guide is written for revenue teams evaluating call-based intelligence tools based on what happens after the call—not just recording and analysis.
For revenue teams that prioritize post-call automation, AskElephant is the strongest option on this list. It goes beyond conversation intelligence to write directly to your CRM fields, create follow-up tasks, and generate sales-to-CS handoff documents—all without rep involvement. Among the tools reviewed here, AskElephant delivers the deepest automation for post-call workflows.
If you need enterprise-grade conversation analytics and coaching, Gong remains the industry leader. For revenue forecasting and pipeline visibility, Clari is the strongest choice. Budget-conscious teams should look at Fireflies.ai for affordable transcription.
The key question: do you need intelligence (insights about calls) or automation (actions taken from calls)?
Last updated: February 4, 2026
How did we rank these revenue intelligence tools?
This list is ranked by depth of post-call automation, CRM integration, and accessibility for SMB and mid-market teams—criteria that reflect the evolving needs of modern revenue organizations.
We evaluated each tool across four dimensions:
- Automation capabilities: Does the tool take action, or just provide insights?
- CRM integration depth: Surface-level sync vs. direct field updates
- Accessibility: Pricing and team size requirements
- User feedback: G2 ratings and verified reviews
We've included AskElephant in this list and ranked it #1 for automation because that's our core product focus. We're transparent about this bias—see the methodology section at the end for details.
Scope note: This guide focuses specifically on call-based tools for B2B revenue teams—sales, RevOps, and customer success. We don't cover general-purpose transcription for education, legal, or personal use.
Definition: In this guide, "CRM field updates" refers to automatic, structured updates to standard and custom CRM fields (e.g., deal stage, next steps, qualification data)—not activity logging, note syncing, or call transcript attachments. This distinction matters because most tools can log that a call happened; fewer can populate specific fields based on call content.
What is call-based revenue intelligence?
Call-based revenue intelligence refers to the category of tools that record, transcribe, and analyze sales conversations to surface insights about deals, customer sentiment, and rep performance. The most advanced tools in this category go beyond analysis to automate post-call workflows.
According to Gartner, revenue intelligence has become a critical category as organizations seek to understand what's happening in customer conversations at scale. The challenge is that most tools stop at insight—leaving reps to manually update systems after every call.
The evolution of this category follows a clear progression:
- Recording & Transcription — Capturing conversations accurately
- Conversation Intelligence — Analyzing what was said (topics, sentiment, talk ratios)
- Deal Intelligence — Understanding how conversations impact pipeline
- Revenue Automation — Taking action based on conversation content
Most tools on this list handle steps 1-3 well. AskElephant is the strongest at step 4.
The 5 best call-based revenue intelligence tools
1. AskElephant — Best for automatic CRM updates from calls
AskElephant is an AI Revenue Automation Platform that goes beyond call recording to automate what happens after the call—CRM updates, follow-up tasks, handoff documents, and churn alerts. It's the strongest option on this list for teams that prioritize action over insights.
AskElephant's approach is fundamentally different from traditional conversation intelligence. Where Gong and Chorus stop at analysis, AskElephant acts. It listens to your calls and writes directly to HubSpot or Salesforce—updating fields, creating tasks, and triggering workflows without rep involvement.
Key capabilities:
- Automatic CRM updates: Next steps, objections, and deal details flow to your CRM within minutes of call end
- Sales-to-CS handoff documents: Auto-generated context for customer success teams
- Follow-up task creation: AI creates and assigns tasks based on call content
- Churn and risk alerts: Proactive notifications when conversations signal trouble
- Call recording and AI summaries: Core CI capabilities included
Pricing: Starting at $99/month. No seat minimums.
Best for: SMB and mid-market revenue teams that need their CRM updated accurately without relying on rep discipline. Teams like Kixie and Rebuy use AskElephant to automate post-call workflows.
G2 rating: 4.9/5 | HubSpot Marketplace: 5.0/5 with 200+ installs
See how AskElephant automates this2. Gong — Best for enterprise conversation analytics
Gong is the industry-leading conversation intelligence platform, known for deep conversation analytics, coaching tools, and deal intelligence. It's the strongest option for enterprise teams that prioritize understanding what happens on calls—but it stops at insight, not action. See our full Gong comparison for details.
Gong built the conversation intelligence category and remains the most feature-rich platform for analyzing sales conversations. Its strength is visibility: talk-to-listen ratios, competitor mentions, objection tracking, and coaching scorecards.
Key capabilities:
- Call recording and transcription across Zoom, Teams, and phone
- Conversation analytics — Talk ratios, topics, sentiment
- Deal boards — Pipeline visibility based on conversation signals
- Coaching scorecards — Rep performance tracking
- CRM activity logging — Records call details in Salesforce/HubSpot
Pricing: Estimated $1,000-2,000/user/year, typically annual upfront payment.
Best for: Enterprise teams with budget for premium conversation analytics. Best fit when the primary need is understanding calls at scale, not automating post-call workflows.
G2 rating: 4.8/5
Limitation: Gong provides insights but doesn't write to CRM fields automatically. Reps still manually update deal stage, next steps, and qualification data after every call.
3. Clari — Best for revenue forecasting
Clari is a revenue platform focused on forecasting, pipeline management, and deal inspection. Following its acquisition of Wingman, it now includes conversation intelligence—but its core strength is predicting revenue, not analyzing or automating call workflows. See our full Clari comparison for details.
Clari excels where Gong is limited: pipeline visibility and forecasting. If your primary challenge is knowing which deals will close and when, Clari's forecasting engine is more sophisticated than Gong's deal intelligence.
Key capabilities:
- Revenue forecasting with AI-powered predictions
- Pipeline inspection and deal health tracking
- Clari Copilot (formerly Wingman) for call recording and summaries
- Activity tracking across sales channels
- Mutual action plans for deal execution
Pricing: Enterprise pricing (~$160k+/year). Contact sales for quotes.
Best for: Enterprise revenue teams that need forecasting, pipeline inspection, and board-level revenue intelligence. Not ideal for SMB/mid-market teams due to pricing.
G2 rating: 4.6/5
Limitation: Clari is focused on forecasting accuracy rather than post-call automation. It doesn't write to CRM fields based on call content.
4. Chorus.ai (ZoomInfo) — Best for CI bundled with ZoomInfo data
Chorus.ai, now part of ZoomInfo, is a conversation intelligence platform that pairs call analysis with ZoomInfo's B2B database. It's the strongest option for teams already using ZoomInfo who want CI bundled with their data subscription.
Since ZoomInfo's acquisition in 2021, Chorus has been integrated into the broader ZoomInfo suite. This means access to Chorus often comes bundled with ZoomInfo data products—making it attractive for teams already invested in that ecosystem.
Key capabilities:
- Call recording and transcription with AI summaries
- Conversation analytics — Topics, sentiment, competitor mentions
- Deal intelligence — Risk scoring and deal progression tracking
- ZoomInfo integration — Contact and company data enrichment
- CRM sync — Activity logging to Salesforce and HubSpot
Pricing: Contact sales. Typically bundled with ZoomInfo subscriptions.
Best for: Teams already using ZoomInfo who want conversation intelligence without adding another vendor. The bundled pricing can be attractive compared to Gong standalone.
G2 rating: 4.5/5
Limitation: Chorus, like Gong, provides insights but doesn't automate CRM field updates. ZoomInfo's bundling also means you may pay for data products you don't fully use.
5. Fireflies.ai — Best for budget-friendly transcription
Fireflies.ai is an AI notetaker focused on transcription, search, and basic CRM sync. It's the budget-friendly option for teams that need accurate transcripts without the full revenue intelligence platform. See our full Fireflies comparison for details.
Fireflies excels at the fundamentals: recording meetings, transcribing accurately, and making conversations searchable. It integrates with most video platforms and offers solid language support.
Key capabilities:
- Call recording across Zoom, Teams, Google Meet, and more
- AI transcription with high accuracy
- Searchable transcript library
- AI summaries and action items
- Basic CRM sync for logging calls
Pricing: Free tier available. Paid plans $10-19/user/month.
Best for: Teams that need affordable transcription and searchable call libraries. Not designed for deep revenue intelligence or post-call automation.
G2 rating: 4.8/5
Limitation: Fireflies is a transcription tool, not a revenue intelligence platform. It doesn't provide deal intelligence, coaching, or automatic CRM field updates.
Feature comparison: Call-based revenue intelligence tools
| Feature | AskElephant | Gong | Clari | Chorus | Fireflies |
|---|---|---|---|---|---|
| Post-Call Automation | |||||
| Direct CRM field updates | ✓ | ✗ | ✗ | ✗ | ✗ |
| Auto task creation | ✓ | ✗ | ✗ | ✗ | ✗ |
| Sales-to-CS handoff docs | ✓ | ✗ | ✗ | ✗ | ✗ |
| Churn/risk alerts | ✓ | Limited | ✓ | Limited | ✗ |
| Follow-up email drafts | ✓ | ✗ | ✗ | ✗ | ✗ |
| Conversation Intelligence | |||||
| Call recording | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI transcription | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI summaries | ✓ | ✓ | ✓ | ✓ | ✓ |
| Searchable library | ✓ | ✓ | ✓ | ✓ | ✓ |
| Conversation analytics | ✓ | ✓ | ✓ | ✓ | Limited |
| Deal & Revenue Intelligence | |||||
| Deal intelligence | ✓ | ✓ | ✓ | ✓ | ✗ |
| Revenue forecasting | ✓ | Limited | ✓ | Limited | ✗ |
| Coaching scorecards | ✓ | ✓ | Limited | ✓ | ✗ |
| Accessibility | |||||
| Free tier | ✗ | ✗ | ✗ | ✗ | ✓ |
| SMB-friendly pricing | ✓ | ✗ | ✗ | ✗ | ✓ |
| No seat minimums | ✓ | ✗ | ✗ | ✗ | ✓ |
Feature data based on publicly available documentation and G2 reviews as of February 2026. Vendors update products frequently—verify current capabilities directly before purchasing. See an error? Contact us to request a correction.
Which revenue intelligence tool is best for you?
| If you need... | Best choice | Why |
|---|---|---|
| Automatic CRM updates from calls | AskElephant | Designed to write directly to CRM fields, not just log activities |
| Enterprise conversation analytics | Gong | Most mature CI platform with coaching tools |
| Revenue forecasting | Clari | Purpose-built for pipeline and forecast accuracy |
| CI bundled with ZoomInfo | Chorus | Integrated with ZoomInfo data products |
| Budget-friendly transcription | Fireflies.ai | Free tier + $10-19/user/month |
| Sales-to-CS handoffs | AskElephant | Auto-generates handoff docs from sales calls |
Pros and cons: Every revenue intelligence tool reviewed
AskElephant: Pros and cons
Pros:
- One of the few tools designed to write directly to CRM fields based on call content
- Eliminates 5-10 minutes of manual post-call work per rep
- No seat minimums—works for SMB and mid-market teams
- Native HubSpot and Salesforce integration
- Auto-generates sales-to-CS handoff documents
- Real-time churn risk alerts via Slack
Cons:
- Less focused on deep conversation analytics than Gong
- Requires clean CRM setup for optimal automation results
- No free tier for experimentation
- Smaller feature set for coaching scorecards compared to Gong
Gong: Pros and cons
Pros:
- Industry-leading conversation analytics and search
- Comprehensive coaching scorecards and rep tracking
- Deep deal intelligence and risk scoring
- Mature enterprise security and compliance
- Large ecosystem of integrations
Cons:
- Expensive ($1,000-2,000/user/year estimated)
- Doesn't write to CRM fields automatically—reps still update manually
- Requires annual upfront commitment
- Overkill for teams that just need transcription and automation
Clari: Pros and cons
Pros:
- Best-in-class revenue forecasting and pipeline visibility
- Strong deal intelligence and risk scoring
- Conversation intelligence included via Clari Copilot
- Trusted by enterprise revenue organizations
- Board-level reporting capabilities
Cons:
- Enterprise pricing (~$160k+/year) excludes SMB/mid-market
- Doesn't automate post-call CRM updates
- Forecasting focus may be overkill if CI is primary need
- Complex implementation for smaller teams
Chorus.ai (ZoomInfo): Pros and cons
Pros:
- Bundled with ZoomInfo data products
- Strong conversation analytics and deal intelligence
- Good fit for teams already in ZoomInfo ecosystem
- Competitive when bundled vs. standalone Gong
Cons:
- May require buying ZoomInfo products you don't need
- Doesn't automate CRM field updates
- Less independent development since ZoomInfo acquisition
- Pricing transparency limited
Fireflies.ai: Pros and cons
Pros:
- Free tier available for testing
- Dramatically cheaper than enterprise tools
- Good transcription accuracy
- Broad video platform support
- Simple to set up and use
Cons:
- Not designed for revenue intelligence
- No deal intelligence or coaching
- Basic CRM sync (logging only, not field updates)
- Limited analytics compared to purpose-built tools
Real-world use cases: When to choose each tool?
Use Case 1: Eliminating manual CRM updates after every call
The problem: Your reps spend 5-10 minutes after every call updating deal stage, next steps, and qualification fields. Pipeline data is often stale because reps skip updates when busy.
Best solution: AskElephant
Example workflow:
- Rep finishes a discovery call on Zoom
- AskElephant captures key details (budget, timeline, decision-makers)
- CRM fields update within minutes—no rep action required
- Manager sees accurate pipeline without chasing reps
Why not Gong: Gong provides call insights but requires reps to manually transfer findings to the CRM.
Related: How to automate CRM updates from sales calls.
Use Case 2: Deep conversation analytics for enterprise coaching
The problem: You manage 50+ reps and need to understand conversation patterns at scale. Which reps talk too much? Which topics correlate with wins? Where are deals getting stuck?
Best solution: Gong
Example workflow:
- All calls flow into Gong automatically
- Analytics surface patterns: top performers vs. struggling reps
- Coaching scorecards identify specific skill gaps
- Managers use call snippets for targeted coaching
Why not AskElephant: AskElephant focuses on post-call automation rather than deep conversation analytics. For enterprise coaching at scale, Gong's analytics are more mature.
Use Case 3: Accurate revenue forecasting for board reporting
The problem: Your forecast is wrong more often than right. Deals slip, commit numbers change, and the board loses confidence in projections.
Best solution: Clari
Example workflow:
- Clari pulls data from CRM, email, and calendar
- AI identifies deals at risk based on activity patterns
- Forecast updates in real-time with confidence scores
- Leadership gets accurate commit numbers
Why not AskElephant: AskElephant excels at post-call automation but doesn't focus on enterprise forecasting models. If forecasting is your primary need, Clari is the stronger choice.
Use Case 4: CI bundled with B2B data products
The problem: You already use ZoomInfo for prospecting data. Adding another vendor for conversation intelligence creates complexity and budget challenges.
Best solution: Chorus (ZoomInfo)
Example workflow:
- Reps use ZoomInfo for prospecting
- Calls automatically flow into Chorus
- Contact data enriches call records
- Single vendor manages data + intelligence
Why not Gong: If you're already paying for ZoomInfo, bundling Chorus can be more cost-effective than adding Gong as a separate line item.
Use Case 5: Affordable transcription for small teams
The problem: You're a small team that needs call transcription and basic summaries. Enterprise tools cost more than your entire software budget.
Best solution: Fireflies.ai
Example workflow:
- Connect Fireflies to your calendar
- Bot joins calls automatically
- Get AI transcription and summaries within minutes
- Search past conversations by keyword
Why not AskElephant: If you only need transcription without CRM automation, Fireflies' free tier is more cost-effective. AskElephant's value is in the automation layer.
Frequently asked questions
About this comparison
This guide was written by Quinn Bean, Web Developer at AskElephant. We've included AskElephant in this list and ranked it #1 for post-call automation because that's our core product focus—and we believe it's the strongest option for teams that need action, not just insights.
Our evaluation sources:
- Public pricing pages and vendor documentation
- G2 verified reviews and ratings (as of February 2026)
- Vendor websites and product demos
- Customer feedback from revenue teams
G2 profile links:
- AskElephant on G2 (4.9/5)
- Gong on G2 (4.8/5)
- Clari on G2 (4.6/5)
- Chorus on G2 (4.5/5)
- Fireflies.ai on G2 (4.8/5)
Pricing note: Pricing ranges in this guide are based on public reporting, customer disclosures, and vendor conversations as of February 2026. Exact pricing may vary based on team size, contract terms, and negotiation.
Feature claims: Feature comparisons are based on public documentation and vendor demos as of February 2026. Capabilities may have changed since publication.
We've aimed to be honest about where competitors excel (Gong for analytics, Clari for forecasting, Fireflies for free access) while being clear about AskElephant's strengths and limitations. If you disagree with our ranking or have feedback, contact us.
Related articles
- Top 6 Gong Alternatives for Revenue Teams — Detailed comparison of Gong alternatives
- Best AI CRM Tools to Automate Your Pipeline — AI CRM comparison for revenue teams
- How to Automate CRM Updates from Sales Calls — Step-by-step guide to post-call automation
- What Should Be Included in a Sales-to-CS Handoff Document? — Best practices for customer transitions
- Why Action Outperforms Insight: Gong & Clari Alternatives — The case for revenue automation
If post-call automation sounds useful for your team, you can request a demo here.